The 2009 ASCAP "I Create Music" EXPO was bigger and better this year. As evidenced by the large turnout, the music creator community came together to strengthen its bond, make connections, share knowledge and confront the challenges of the digital era. After hearing from both outgoing and incoming ASCAP Presidents, Marilyn Bergman and Paul Williams, respectively, attendees packed the panel rooms to hear from some of today's top writers, composers and producers, including Wyclef Jean, Natasha Bedingfield, Ryan Tedder, Craig Wiseman, Sean Callery, Stargate's Mikkel Eriksen , Dan Wilson, Antonina Armato and many more. As night fell, two packed showcases provided exciting entertainment. "I Create Music" Center Stage featured performances by ASCAP President and Chairman Paul Williams, Craig Wiseman, Alejandro Lerner, Siedah Garrett and Dan Wilson, and the ASCAP EXPO iStandard Producer Showcase featured finalists who earned the chance to have their tracks critiqued by a panel of industry experts.
We know it is impossible to attend every panel at the EXPO. Fortunately the EXPO's Mobile App Coverage (Sponsored by ole) provided summaries and takeaways of most of the panels
Jeff Lynne was presented with ASCAP's Golden Note Award and then sat down for an in-depth interview covering his extraordinary career. That was just one remarkable session in a day filled with insight and inspiration as Day Two EXPO panels and events featured discussions with other leading musical lights as Chaka Khan, Ricky Skaggs, Johnny Mandel and more. Career building workshops covered music placement, production music, studio recordings, publishing deals and career opportunies in everything from Hip Hop to Jazz to Pop/Rock. The exhibitor area, including sponsor sessions provided by Apple, Cakewalk, The Home Studio Master Class and West L.A. Music, and the ASCAP Network stage bustled with activity throughout the day. Two exciting evening events featured an Attendee Showcase presented by Indie Power, Pick the Band and West L.A. Music, and a presentation of ASCAP's Quiet on the Set showcase series, featuring Rory Feek, Jesca Hoop, Lenka and Jason Reeves.
EXPO's third day wrapped up an extraordinary series of events for everyone who participated this year in Los Angeles. While some panels explored valuable social media channels and online tools for music creators as well as important copyright issues currently facing Congress, other sessions provided song feedback to attendees and a workshop on how to write for a radio market. There was also plenty of live music as panelists took to the stage to show the audience how they crafted some of their best-loved work by performing them in a fun, stripped-down setting. Songwriters and producers who performed included Gary Baker, Stephen Bishop, Jack Tempchin, Wendy Waldman, Holly Knight, Eric Bazilian, Rob Hyman, Emanuel Kiriakou and Narada Michael Walden ASCAP issued more than 2,400 badges for this year's EXPO and our sponsors and exhibitors came out in full force, defying what many thought would be a lighter than usual attendance. The turnout proved that music creators are taking their careers and their future in music into their own hands by investing in themselves and joining with their community to connect and collaborate.
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